TikTok Money Calculator
What a post is worth to a brand, and what an account makes in a month. Numbers you can question, because the reasoning is on the page.
Percentage. Add likes, comments and shares on a recent post, divide by views, multiply by 100. Leave it empty and we use the typical rate for an account your size.
Where these numbers come from
Nobody pays for followers, they pay for attention, so the calculation starts from the engagement your account actually produces and prices it.
The working rate across influencer marketing on TikTok sits between $0.01 and $0.04 per engagement for a sponsored post, with the low end for large accounts with soft engagement and the high end for small, tight, well-defined audiences. That is why a 20,000 follower account in a specific niche often out-earns a 200,000 follower general one, and why we show a range rather than one confident number.
The Creator Rewards Programme is a separate and much smaller stream: roughly $0.40 to $1.00 per thousand qualified views, and only on videos over a minute that meet its rules. It is real money but it is rarely the main money, and this calculator shows it separately rather than folding it in to make the total look bigger.
What the calculator cannot know
- Your niche. Finance, software and beauty pay several times what comedy or general entertainment pays for the same audience size. That single factor moves the number more than anything on this page.
- Where your audience lives. An audience in the US, UK or Germany is worth several times one in a low-CPM country, for the same follower count.
- Whether you can close. These are rates brands pay, not money that arrives on its own. Somebody has to reach out, negotiate and invoice.
Treat the output as an opening position for a conversation with a brand, not as a salary.
Questions
What is a good engagement rate on TikTok?
Higher than on any other platform. Small accounts commonly sit between 8 and 15 per cent, mid-size accounts around 4 to 8, and very large accounts often fall to 3 or below simply because reach outgrows the core audience. If you are above 5 per cent at any size, that is a number worth putting in an email to a brand.
Why is the estimate a range and not one number?
Because a single number would be a guess dressed up as a fact. The same account can be worth three times more or less depending on niche, audience country and how badly a brand wants that specific audience this quarter. A range is the honest shape of the answer.
Does the Creator Rewards Programme pay well?
It pays, but modestly, and only on videos over a minute that meet its requirements. A million qualified views is a few hundred dollars up to about a thousand, and only the videos over a minute count toward it. Brand deals are where the money is for almost everyone.
Do you store what I type here?
No. The whole calculation runs in your browser. Nothing you enter is sent anywhere, because there is nowhere here to send it.